StarryEyed Creativity. Real-World Results.

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Brand Strategy

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Consumer Insights

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New Product Innovation

✨ Brand Strategy ✨ Consumer Insights ✨ New Product Innovation

Find Your North Star.

Elevate Everything.

We help restaurant, hospitality, and CPG brands confirm what they stand for and what they sell so they can think bigger and build what’s next.

With insights, strategy, design and innovation, we help you create and activate revenue-driving ideas where it matters most: in the real world.

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Person standing on a hill under a colorful, starry night sky with a bright shooting star and a beam of light from the horizon.

What we help you create, recreate, and expand.

We partner with you to confirm what’s special about your brand, who it’s best for, and how to connect the two to drive revenue.

  • Brand & Product Positioning | Brand Architecture | Brand Story & Key Messaging

    We go where the data can't. With real-world qual research and targeted quant, we uncover what your consumer actually wants, not just what they say in a survey. Everything we do starts here.

  • Brand & Product Positioning | Brand Architecture | Brand Story & Key Messaging

    Built for the realities of ops constraints, guest expectations, and unit economics. We partner with restaurant groups and operators to create and recreate concepts and menus that perform in market.

  • Brand Identity | Packaging Design | Brand Experience

    Once you know what your brand stands for, we help you prove it across consumer touchpoints. From identity and packaging to experience design, we make sure your brand stands out online and in the world.

  • Innovation Pipelines | New Product Concepts | Newsworthy Promotions

    We help brands turn equities into newsworthy product platforms, promotions, and campaigns that drive traffic and transactions. From concept development to market-ready ideas, our innovation is ownable, compelling to our consumers, and created to launch and last.

  • Guest Insights | Menu Innovation | New Product Promotions | Experience Design

    Built for the realities of ops constraints, guest expectations, and unit economics. We partner with restaurant groups and operators to create and recreate concepts and menus that perform in market.

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We 🤍 Our Clients

  • Stanley logo featuring a stylized lion with a crown and wings, with the text 'Stanley Since 1913' below.

    “Amazing collaboration, listening, consumer centricity, innovative thinking, team spirit, and brand sense! Thanks for helping us reach for the stars!!!! Stanley is StarryEyed. 🤩 💦 ❤️"

    VP of Global Brand Marketing
    Stanley

  • "Working with StarryEyed felt like a bright and sparkly extension of our own team. They brought insightful thinking, deep engagement, and a level of collaboration that elevated both the innovation process and the final output."

    Vice President of Menu Innovation
    Tropical Smoothie Cafe

  • Logo with a red circular center featuring a white hashtag symbol, surrounded by light green and dark green geometric shapes forming a landscape with a stylized hill and sky.

    "We're so thankful for how StarryEyed has impacted our legacy. The team's ability to distill our purpose and our past into a compelling brand is remarkable... It inspires us to dream big and go for it. We can't wait for the future. Thanks for believing in us!"

    Co-Founder and CEO
    Legacy Pie Co.

  • Taco John's logo in orange text on a white background.

    "Starry Eyed helped us define who we are, what we want to be, what the attributes are that make us unique, and got us past the ‘let’s do a brand refresh and put it on a shelf’. They helped us bring our brand to life in new and meaningful ways to drive a younger audience to our restaurants. We can’t wait to see the work come to life in the coming months. I highly recommend StarryEyed for your deep brand research and positioning work."

    President & CEO
    Taco John’s International

  • Icon of up and down arrows inside a dark blue circle.

    "The StarryEyed team truly offers a marketer's dream: consumer insights, plus brand and positioning expertise founded in years of experience. They delivered not only spot-on product positioning, but also deep insights that have made their way into our entire brand. I cannot recommend this exceptional team enough!"

    VP of Marketing Communications
    Sleep Number

  • "The StarryEyed team goes above and beyond in their level of support, dedication, and collaboration. They care deeply about hyper personalization, knowing that the "who" and "why" behind a business is just as important as the "what." Liz is instrumental in defining that North Star and guiding clients to success, helping owners of all sizes communicate their mission, differentiate products, and be reinvigorated."

    Executive Director
    Eat Denver

  • "We hired StarryEyed to lead and moderate a series of strategic sessions across multiple brands and restaurant platforms. Liz created a positive and uplifting atmosphere, built a collaborative agenda that fostered open dialogue and meaningful contributions from all participants, and guided the group to results-driven strategic objectives and tactics. Every participant left inspired, motivated, and clear around what direction to take each of the brands in their division. I highly recommend StarryEyed Strategy for any strategic planning or creative team building."

    Chief Marketing Officer
    FAT Brands

  • Logo for Steamboat Springs, Colorado, with a blue circle containing white text 'town hall outdoor' and 'steamboat springs, co.' in a semicircle, and a stylized pine tree with colorful arrow-shaped needles in shades of yellow, orange, light blue, darker blue, and navy blue.

    "StarryEyed listened, absorbed and brought great ideas. We were so impressed with how quickly they got up to speed and applied great tools to our brand. The brand ethos we created together really builds a foundation we can speak from going forward."

    Founder & CEO
    Town Hall Outdoor Apparel Co.

  • Papa John's logo on a bright green background.

    "We enjoyed the collaboration from the introduction through the planning and execution. StarryEyed was engaged and curious about our business. I was very pleased with the fodder and inspiration and the ideas generated... The same sentiment was shared to us from all of our vendor partners."

    Director of Culinary & Corporate Chef
    Papa Johns

  • Yellow star with a smiling face on a black background, with a trademark symbol.

    "Our innovation work together was very collaborative. It felt like StarryEyed understood our brand and business needs... We have some LTO ideas that are ready to go and it was a great experience. We would be happy to recommend StarryEyed and be a reference for clients in the future."

    VP of Data Analytics & Insights
    CKE Restaurants

  • "Our work with StarryEyed reminded me we need to collaborate as a team more often! Our project showed us how to think differently and pushed us to be more creative... We had fun defining our North Star and it was so helpful to finally confirm what our brand means."

    VP of Marketing
    Pancho & Lefty's

  • "One of the best parts of the project was StarryEyed pushing us beyond our comfort zone to consider changes we would not previously considered. We are so excited to announce the new brand identity and use the target audience information. The solutions we came to were stronger because of the contributions from both sides."

    Marketing & Communications Manager
    Bicycle Colorado

  • Logo with concentric circles and upward pointing arrow resembling a Wi-Fi signal, with the words 'Independent Power' beneath.

    "StarryEyed has served as a strategic partner through new ownership, repositioning and expansion into completely new categories. From our brand vision and identity to key messaging and PR, we've been able to convey so much about what sets our brand apart in an amazingly short amount of time."

    VP of Marketing & Sales
    Independent Power

  • "I'm so excited about our positioning as our North Star. Collaborating gave me confidence to take a leap and make our brand unique. Our sessions helped pull everything together. Now we have what we need and it makes our team's jobs so much easier."

    CEO
    Edley's Restaurant Group

  • White pie chart on a dark green background.

    "I recommend StarryEyed to anyone who values their brand and products. They are experts in their field, and know how to bring a brand to life. I'm excited about how much confidence we have launching the new brand. We've developed a handful of other brands in the past, but never to this extent or with as much energy and insights behind them."

    CEO
    Realand Nutrition

  • "Our strategy work with StarryEyed was amazing, and Liz was a FAB host and partner. It was well organized, fun, productive and eye opening. Identifying efficiencies and generating problem-solving ideas was transformational. I'd like StarryEyed to work with our other departments next to stay connected to our team so we can keep the momentum."

    VP of Marketing
    Round Table Pizza

  • Green leaf with lightning bolt logo on a black background

    “We appreciated having a true thought partner on our positioning strategy. We were able to find one space that works across products and audiences, and able to workshop the final recos together to confirm it. If you'd like to see some of the outcomes of the work in the wild, check out our updated website!” 

    VP of Marketing
    Renew Home

  • Pink circle with blue text that reads 'Minor Figures'

    "The collaboration and flexibility were both superb. The StarryEyed team was super responsive and accommodating... We found some really juicy bits that tell a story of why we should have expanded shelf space in grocery! Can't wait to put this in front of our key retailers. Keep being awesome."

    VP of Sales
    Minor Figures

  • Perkins American Food Co. logo in white on a green background.

    “Name a product more perfect for Perkins... There is nothing I love more than seeing brand appropriate innovation come through to meet consumer needs. Thank you, StarryEyed Strategy, for leading our teams to these new products.”

    VP of Marketing
    Perkins American Food Co.

  • "Working with StarryEyed Strategy was a tremendous success for SAMBAZON. Liz and her team brought together consumer insights, culinary innovation, and strategic thinking to develop a portfolio of trend-forward açaí bowl concepts for one of our largest customers. Their ability to translate market trends into actionable, customer-ready solutions was truly impressive. What stood out most was the speed of execution, quality of work, creativity of the concepts, and leadership throughout the customer engagement process. StarryEyed helped create a collaborative environment that delivered value for SAMBAZON, our customer, and ultimately the consumer. A clear win for everyone involved, and a partnership we look forward to continuing as part of our Foodservice Marketing strategy."

    Senior Vice President, Foodservice Sales & Marketing

    SAMBAZON

We’ve created and activated the world’s best and biggest brands.

Now we want to make sure yours burns bright.

Legacy Pie Co.

Legacy Pie Co.
Stanley

Stanley
Petcurean

Petcurean
Bicycle Colorado

Bicycle Colorado
Realand

Realand
Cin7

Cin7
Independent Power

Independent Power
Starryside

Starryside
Casa Alvarez

Casa Alvarez
Pancho & Lefty's

Pancho & Lefty's
The Post

The Post
Newell Brands

Newell Brands