Pioneering a New Legacy

The Situation

The Colorado Cherry Company began with one adventurous family and one perfect cherry pie almost 100 years ago. Business has been booming ever since, but kitchen size limited what they could bake and the cherry-focused name didn’t communicate the power of their pies.

The Strategy

Together we evolved the brand so it can expand beyond holiday treats to sweet and savory pies of all sizes across occasions. With a rich history of recipes that have been mastered and remastered for four generations, we crafted a new name, brand strategy, brand identity and consumer-validated menu that takes what the brand is known for and makes it even better. We also advised the team about ways to involve their community from inviting customers to “buy their slice of the pie,” investing in the new stores to voting for their favorite flavors.

The Success

Legacy Pie Co. is expanding in Denver, Colorado as a brand that believes the best things in life shouldn’t be saved just for the holidays or every once in a while. Now more than ever, every day is for pie! Firmly rooted in the legacy that began in 1929, the freshly-baked menu reflects traditional flavors like their famous cherry and pot pies alongside new tastes too. The pie-oneering pie shop was recently featured on Good Morning America, named one of the “Best Pie Shops in America” by Thrillist, and continues to be featured in local media.