The Situation

Strongwater was founded by a mixologist, an herbalist, and a chemist who set out to create bitters with healing benefits. When the team created award-winning cocktail syrups, they knew it was time to confirm how they were different to stand out, on-shelf and online, and ensure brand expansion.

The Strategy

StarryEyed helped Strongwater confirm a powerful brand positioning, architecture, product pipeline and ownable identity with packaging design. In mythology, the trident shakes the earth. In mixology, it shakes up the spirits world with mountain elixirs that help you craft world-class drinks.

The Success

Strongwater sales have doubled each year since the strategy and identity were implemented. The brand was recently voted #1 Best Craft Mixer Brand by USA Today and the Sparkling Mixers we dreamed up together won SIP Awards.

Strongwater’s Old Fashioned Syrup has been the #1 best seller on Amazon for five years in a row. The brand continues to expand across stores as more experience the award-winning mixology that truly lifts your spirits.

Deliverables

Brand Positioning | Brand Architecture | Brand Identity | Packaging Design | Brand Story & Key Messaging | Sales Materials

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