Confirm what your brand is today and what it can become tomorrow with our proven positioning process that combines cutting-edge insights and timeless storytelling. With cross-functional creativity and collaboration, we’ll help your team envision the future and find your brand’s place in it.
Deliverables
Insights & Opportunity: The top company, culture, competitive and consumer insights to confirm how your brand can lead your category with equities, opportunities and questions to answer
Landscape Assessment: New intel about direct and aspirational competitors, including the spaces they occupy in consumers’ heart and minds to identify unoccupied positioning opportunities (10-12)
North Star Platforms: Inspirational starting points complete with target consumer insight, brand connection, experience thought-starters, messaging inspiration and emotive imagery (2-3)
North Star Strategy: A powerful positioning strategy grounded in a higher-order purpose, promise, points of difference, and personality as defined by archetypes with style and tone of voice
Brand Expression: A verbal-visual brand expression board that begins to bring the new strategy to life and expedites activation, including brand identity and key messaging with story and tagline
